The Translation Sales Academy has been updated to incorporate social selling into the translation sales process, since these channels tend to be where customers want to find you. As always the sales academy is tailored specifically for selling translation and localisation services. We cover the entire translation sales cycle, from lead generation to questioning techniques; from sales cycle management to handling objections & negotiation…and how to use social selling in all stages of the sales cycle. We cover 6 key aspects of sales over 6 two -hour sessions. If you can’t attend, the session can be recorded so you don’t miss anything. The schedule is as follows:
Lead Generation – Identifying Translation Buyers Nov 14th – 3:00 – 5:00 pm BST, 10:00 am – 12:00 pm EDT USA
Finding prospective buyers is easier and more challenging than ever! It’s easier, because so much of it can be done online, right at your fingertips. The challenge is that there are more channels than ever to find leads. This is further complicated by the fact that just about anyone can be a buyer of translation services. This session breaks this process down into something manageable, interesting and fun. We’ll learn how to identify and research potential translation buyers using social media, LinkedIn groups, LinkedIn searches, networking, and good old fashioned cold calling. You’ll come away with a more targeted and effective approach to lead generation and with an understanding of their buying criteria. (Multi-channel – go where your customers go)
Building Rapport with Potential Translation Buyers – Nov 21st – 3:00 – 5:00 pm BST, 10:00 am – 12:00 pm EDT USA
Whether you’re cold calling or trying to connect with a prospective buyer on social media, you must establish credibility very quickly and clearly communicate the value you deliver to customers . In this session you’ll learn how to personalise sales conversations and ask educated, insightful questions to help you understand the buyer, their challenges and goals. You’ll learn how to see yourself from the buyer’s perspective and be able to answer the question “why should the prospective customer buy from me”? You’ll come away with questioning techniques that open doors and start conversations with prospects and learn how to handle the “I already have a vendor I’m happy with” objection. You’ll also learn how to combine more traditional calling with social selling techniques and build a sales communications strategy that matches your customers buying journey.
Opportunity Management: Keeping the Sales Conversation Going – Nov 28th – 3:00 – 5:00 pm BST, 10:00 am – 12:00 pm EDT USA
Winning new translation customers is a multi-conversation process across multiple channels. In most cases you are trying to unseat an incumbent supplier and this takes time. We must be prepared to keep engaging with customers for a longer period of time, while constantly demonstrating our value as a translation supplier. In this session you’ll build a 12-touchpoint communications plan for key buyers that incorporates company, personal and educational information using all channels relevant to your customer. You’ll learn the art of asking different kinds of questions to understand your customers aspirations and problems, buying process and decision criteria. You’ll come away with a questioning toolbox that will help you get the information you need to build a compelling solution for your prospective customer over the lifetime of the engagement using all media available: telephone, email, networking, social media and other methods.
Setting Interim Sales Goals – Dec 5th – 3:00 – 5:00 pm BST, 10:00 am – 12:00 pm EDT USA
Setting interim sales goals is crucial to winning new business. Since selling translations requires multiple conversations over a certain period of time, interim goals can ensure we are on track to closing the deal. They serve as a sanity check to verify the customer is still engaged and interested in buying our solution. You will come away from this session with concrete ideas for setting your own interim goals, based on the customer’s buying criteria and journey, that will help you better manage the sales process and know when to abandon a sales opportunity.
Avoiding & Handling Price Objections – Dec 12th – 3:00 – 5:00 pm BST, 10:00 am – 12:00 pm EDT USA
Although there are many kinds of customer objections, price objections are by far the most ubiquitous in selling translation services. Too many translation sales people concede to price objections without ever challenging them. This is a mistake. In this session we’ll identify the different types of price objections, explore what may be driving them and use proven techniques for challenging price objections. We’ll then develop specific responses for each type of price and budgetary objections that will reopen the sales conversation and enable you to remind customers of your unique sales proposition (USP) and move forward to close. You’ll come away with a long list of objection responses that you can start using immediately.
Negotiating More Profitable Outcomes – Dec 19th – 3:00 – 5:00 pm GMT, 10:00 am – 12:00 pm EST USA
Negotiation is a big subject. This session focuses on how to prepare for negotiations (especially for larger, more long-term sales opportunities) and key negotiation tactics that will increase your chances of winning sales opportunities with higher margins and and less “scope creep” once the project is underway. You’ll learn to do this in such a way that the customer feels they have achieved what they want, while respecting you and your company’s need for profit. You’ll come away from this session with a negotiation prep sheet that you can reuse for all your major sales opportunities and 4 key negotiation tactics that work well with translation buyers.
Full Course: £1,200 or $1,500 US.
One-off sessions: £185.00 or $250.00 – this is modularised to enable one-off session participation
Multi-participant discounts are available.
Bank transfers preferred for European customers. Please click here to indicate interest and request payment details.
Payment options for US customer vary, so please click here to request information and payment options.