Account Growth Strategies for LSPs - London 15th-16th February


If you want to: Maximise revenue from customers with a lot of potential Improve your chances of surviving procurement exercises in your most important accounts Ring fence your best customers against competitive forces then this course will help you. The Account Read more

Online Translation Sales Academy: Wednesdays, Feb-March 2018


The academy is designed exclusively for selling translation and localisation services. We cover the entire translation sales cycle, from lead generation to questioning techniques; from sales cycle management to handling objections & negotiation. We cover 6 key aspects of Read more

Austin Sales Academy Rescheduled for 17-18 January 2018


This popular course is back in Texas, but this time in Austin, where you can enjoy the city's cool vibe and warm weather.  Temps will be in the 70s at this time of year. The academy is designed exclusively for Read more

More Reasons to Invest in Digital Marketing: Some Hard Data


In follow up to my previous post Why More Translation Companies Should Invest in Digital Marketing, I'd like to add some hard data to support my claim.  Some of these figures were presented by  Tine Arhøj and me at the recent Read more

Online Translation Sales Academy: Wednesdays, Feb-March 2018

admin Handling Objections, Localisation Sales, Localization Sales, Pipeline Management, Prospecting, Sales Training, Translation Sales, Translation Sales Workshops Leave a comment   , , , ,
Translation Sales Academy The academy is designed exclusively for selling translation and localisation services. We cover the entire translation sales cycle, from lead generation to questioning techniques; from sales cycle management to handling objections & negotiation. We cover 6 key aspects of sales: Lead Generation – How to Find Translation Buyers – Feb 14th 11:00 am-1:00 pm EST US, ... Read More

Austin Sales Academy Rescheduled for 17-18 January 2018

admin Lead Generation, Localisation Sales, Localization Sales, Prospecting, Selling Skills, Selling Skills for Translation PMs, Social Selling, Translation Sales, Translation Sales Workshops Leave a comment   , , , ,
Translation Sales Academy This popular course is back in Texas, but this time in Austin, where you can enjoy the city’s cool vibe and warm weather.  Temps will be in the 70s at this time of year. The academy is designed exclusively for selling translation and localisation services. We cover the entire translation sales cycle, from lead generation to ... Read More

More Reasons to Invest in Digital Marketing: Some Hard Data

admin Digital Marketing, Marketing Translations, Social Media, Social Selling, Translation Sales, Uncategorized Leave a comment  
Translation Marketing In follow up to my previous post Why More Translation Companies Should Invest in Digital Marketing, I’d like to add some hard data to support my claim.  Some of these figures were presented by  Tine Arhøj and me at the recent ATC conference in London, while others come from various sources that offer very recent data on ... Read More

Why More Translation Companies Should Invest in Digital Marketing

admin Client Collaboration, Digital Marketing, Lead Generation, LinkedIn, Localisation Sales, Localization Sales, Marketing, Marketing Translations, Social Selling, Translation Sales Leave a comment   , , , , , , , ,
Digital Marketing Translation Many translation companies have embraced digital marketing.  I can see this in my inbox and my LinkedIn, Facebook, Twitter and Instagram feeds.  But there are many translation companies that have yet to do so and I’m writing this post to nudge you into doing so. Although I embraced certain aspects of digital marketing, namely LinkedIn and ... Read More

I Can’t Get Meetings with Buyers: Why & What Can I Do?

admin Localisation Sales, Localization Sales, Selling Skills, Translation Sales Leave a comment  
Sales Meeting We all know that getting in front of customers greatly improves our chances of closing business with them, but why has it gotten so difficult to get meetings?  This question is something that comes up frequently in my sales training courses. The answer starts with viewing the world  from the customer’s point of view.  Most buyers ... Read More

How to Handle “I already have a vendor I’m happy with”

admin Handling Objections, Selling Skills, Selling Skills for Translation PMs, Translation Sales Leave a comment  
Nearly early every one of my sales training attendees or clients say they frequently experience this form of customer resistance when they are getting in touch with prospective customers and universally struggle to handle it.  One way to address it is to do everything you can to prevent it in the first place and the ... Read More

Social Selling for Sales Academy Grads – New Course! – Dec 7 & 14

admin Localisation Sales, Localization Sales, Sales Training, Selling Skills for Translation PMs, Social Selling, Translation Sales, Translation Sales Workshops Leave a comment  
Social Selling This new 2 x 2 hour online course augments the curriculum for people who have attended my Translation Sales Academy over the past several years and is meant to address the growing need to integrate social selling into our sales repertoire.  We will integrate social selling into key stages in the buying process, particularly on ... Read More

Online Translation Sales Academy: Tuesdays from14 Nov – 19 Dec

admin Localisation Sales, Localization Sales, Sales Training, Selling Skills for Translation PMs, Social Selling, Translation Sales, Translation Sales Workshops, Uncategorized Leave a comment  
Translation Sales Academy The Translation Sales Academy has been updated to incorporate social selling into the translation sales process, since these channels tend to be where customers want to find you.  As always the sales academy is tailored specifically  for selling translation and localisation services.  We cover the entire translation sales cycle, from lead generation to questioning techniques; ... Read More
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