Sales/PM Collaboration Workshop at Localization World London


The level of understanding and cooperation between sales and project management organizations can have a significant impact on a language service provider’s ability to win and retain valuable customers. When strong, customer relationships thrive. When weak, customer relationships Read more

Let's Meet Up at ALC Conference in Boston


The ALC’s 2013 Annual Conference is only a month away! This year's conference will follow an expanded format, with multiple tracks of educational sessions. This year's theme from the iconic show Cheers, "where everybody knows your name" will combine Read more

Taking the "Ick" Out of Selling for Freelance Translators and Other Non-Salespeople


This is Part 1 of a series of blogs in which I will propose that many non-sales people are actually in sales, perhaps without really knowing it. I'll specifically look at typical roles in the translation industry and show Read more

Upcoming Spring Translation Sales Workshops


I'm pleased to announce the following three spring sales workshops for translation professionals. These full day workshops are an ideal way to give your sales a mid-year boost and ensure you hit your year-end targets. Cold Calling for Translation Sales Read more

Sales/PM Collaboration Workshop at Localization World London

l10nsalesandmarketing Conferences & Networking, Localization World Leave a comment  
The level of understanding and cooperation between sales and project management organizations can have a significant impact on a language service provider’s ability to win and retain valuable customers. When strong, customer relationships thrive. When weak, customer relationships suffer, or worse, fall apart. Join Bob Donaldson and me for our pre-conference Sales/PM Collaboration Workshop ... Read More

Let’s Meet Up at ALC Conference in Boston

l10nsalesandmarketing Conferences & Networking Leave a comment  
The ALC’s 2013 Annual Conference is only a month away! This year’s conference will follow an expanded format, with multiple tracks of educational sessions. This year’s theme from the iconic show Cheers, “where everybody knows your name” will combine the camaraderie and dialogue the ALC is known for with even more great educational content. If you’re ... Read More

Taking the “Ick” Out of Selling for Freelance Translators and Other Non-Salespeople

l10nsalesandmarketing Sales for Freelancers Leave a comment  
This is Part 1 of a series of blogs in which I will propose that many non-sales people are actually in sales, perhaps without really knowing it. I’ll specifically look at typical roles in the translation industry and show how we all take on sales roles in our non-sales jobs, perhaps without realising it, and ... Read More

Upcoming Spring Translation Sales Workshops

l10nsalesandmarketing Localisation Sales, Sales Management Training, Sales Training, Translation Sales Leave a comment  
I’m pleased to announce the following three spring sales workshops for translation professionals. These full day workshops are an ideal way to give your sales a mid-year boost and ensure you hit your year-end targets. Cold Calling for Translation Sales Workshop Date: 12 April 2013 Location: Bloomsbury, London Venue: The Academy Hotel This popular workshop provides front-line sales people and ... Read More

Meet Me at the EUATC Conference 3rd May 2013 in Brussels!

l10nsalesandmarketing Conferences & Networking Leave a comment   , ,
This year’s 2013 EUATC Conference is themed Translation Industry on the Move – Fasten Your Seatbelts and focuses on how to meetlow price competition from across the globe, selecting the right solution from complex machine translation options and finding the right talent and strategy to drive your business forward. Please join me on May 3rd at 9:30 in ... Read More

Cold Calling for Translation Sales Returns on 12 April 2013 in London!

l10nsalesandmarketing Cold Calling, Localisation Sales, Sales Training, Translation Sales Leave a comment  
“We found your Cold Calling Workshop extremely helpful and its implementation has already led to successes.” Based on the continued favourable feedback from the attendees of my November and February Cold Calling Techniques for Translation Sales workshop, I am offering this course again in London on 12th April 2013.  Come join us for a highly interactive and ... Read More

New Workshop! Measure to Success: Creating a Performance-Driven Sales Team

l10nsalesandmarketing Sales Management Training, Sales Training, Uncategorized Leave a comment  
I am pleased to announce I’ll be running my sales management workshop Measure to Success:  Creating a Performance-Driven Sales Team in the Language Industry on 26th April in London. This workshop is particularly designed for translation company owners and sales managers, but anyone in sales will benefit. This workshop in 2012, which was sponsored by the ... Read More

Sales Book Review: The Challenger Sale

l10nsalesandmarketing Sales Book Review Leave a comment  
“The Challenger Sale: Taking Control of the Customer Conversation” by Matthew Dixon and Brent Adamson Get ready to be challenged! This book challenges the conventional wisdom that the best sales people are relationship builders.  The author’s research dispels this notion and pretty convincingly suggests that sales best practices have moved on.  The book opens with a a ... Read More

All Sales Opportunities Are Not Equal

l10nsalesandmarketing Increase Revenue, Pipeline Management, Qualification Skills 1 , ,
Do you ever wonder what deals you might have closed while wasting time pursuing deals that you lost or never had a chance of winning in the first place?  I certainly have and I was reminded of this today when thinking about some sales situations I’ve experienced. I believe there is a tendency for sales people ... Read More

“Promoting Your Freelance Business” Workshops for Translators & Interpreters

l10nsalesandmarketing Sales for Freelancers, Sales Training, Selling for translators, Translation Sales Workshops 1
L10N Sales & Marketing is happy to offer the following sales & marketing training sessions to all freelance translators and interpreters:  Client Conversations that Increase Profitability for Translators & Interpreters and Advanced Client Relations Skills to Maximise Profits for Translators & Interpreters.  The courses, which will be led by me, are offered in conjunction with Lingvajet, a Chiswick, ... Read More
  • Testimonials
    We found your Cold Calling Workshop extremely helpful and its implementation has already led to successes. Eugen Baban, SWISS Language Services
    I had a very successful meeting shortly after attending your training course in which I used the concepts you covered. The client wants to partner with us as a result. Thank you for your help! Anna Bastek, Wolfestone Translation
    Your Cold Calling Workshop was brilliant and will have a significant impact on my sales approach.Rishi Ramsamy, Language Factory
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